“I never thought it would be this hard – when do I get to the good part?” When it comes to business, this statement is true for many entrepreneurs. The entrepreneur’s journey is often harder than we expected it to be. But it doesn’t have to stay that way.
I saw a post recently talking about this idea of the ‘invisible workload’ – the weight of having to think about & plan everything. This is referred to as the invisible workload because even if you're not the one doing everything, you might be the one THINKING about all the things, and making all the decisions.
Having a “marketing mindset” is an essential skill for the Certified OBM®. This does not mean you need to be a “digital marketing expert”, as these are two very different skills. In her book, 'Becoming an OBM', Tina Forsyth shares an example of the ‘marketing mindset’ in action…
Part of becoming a Certified OBM, is understanding the powerful and positive impact an OBM has on a business. In Module 1, we start this process of discovery. By Certification Week, you'll not only be able to speak fluently about the work you do and the impact you make as an OBM, you'll embody it!
