The Marketing Mindset
OBM Institute
Having a “marketing mindset” is an essential skill for the Certified OBM®. This does not mean you need to be a “digital marketing expert”, as these are two very different skills.
In her book, 'Becoming an OBM', Tina Forsyth shares an example of the ‘marketing mindset’ in action…
“An OBM member recently shared a story with me that I think illustrates the marketing mindset beautifully. A couple of years ago, one of her clients moved out of the country.
When they got to their new destination they were unable to get a reliable internet connection for almost 4 months, which meant that her client had no way to log in and manage their already successful online business.
So what did the OBM do? She did what any Certified OBM® is trained to do - she stepped in and took over the reins, making sure that her client’s business continued to run while they were unavailable.
So what did the OBM do? She did what any Certified OBM® is trained to do - she stepped in and took over the reins, making sure that her client’s business continued to run while they were unavailable.
When her client was able to finally get online, everything was still running smoothly, and their business continues to grow to this day.
In her own words she said “I treat my client’s business as my own - I care whether or not there is a sale that day, whether or not customers are happy. I don’t just ‘do the tasks’ assigned to me, I’m always considering the big picture of their business and how I can help in ways that are beyond what is asked of me.”
This is really the heart of what the marketing mindset is all about.
ABOUT THE OBM INSITITUTE
The OBM Institute provides world class training, mentorship and support for Professionals who want to leverage their operations, management, and administrative experience to launch a thriving online business.
The OBM Institute provides world class training, mentorship and support for Professionals who want to leverage their operations, management, and administrative experience to launch a thriving online business.
OBMI delivers a proven and complete step-by-step system for developing excellence in business management while growing a lucrative OBM business that provides freedom, flexibility and more time for the things that matter most.
Our team consists of Certified OBM® Trainers, Certified Digital Marketers, and Business Coaches, ensuring each student has access to the right training, mentorship and resources to master the OBM skillset, launch a successful business, and become unstoppable in the process.
Our team consists of Certified OBM® Trainers, Certified Digital Marketers, and Business Coaches, ensuring each student has access to the right training, mentorship and resources to master the OBM skillset, launch a successful business, and become unstoppable in the process.
OBM Institute is an Accredited Training Partner with the International Association of Online Business Managers (IAOBM).
Upon completion of the the Certified OBM® training program, trainees are qualified to attend Certification Week through the IAOBM. This five-day experience requires trainees to take on, and complete, real, ‘day in the life’ online business projects and scenarios. Once a trainee has successfully completed Certification Week they officially achieve the designation of Certified Online Business Manager®
Certified OBM® and Certified Online Business Manager® are registered and/or pending trademarks of the International Association of Online Business Managers (IAOBM) in the U.S. and around the world.
OBM Insiders Pro
Live Workshop Series
- The Art of Networking Authentically
- Networking for Clients
- Build Your List Workshop
- Build a Content Marketing Plan
- Marketing in Tough Times
- OBM Agency Roadmap
- OBM Ambassador
- Multiple Streams of Income
- Data Dashboard & Metrics
Resource Library
- Revenue Roadmap
- Facebook Ads Program
- Client Acquisition System
- The OBM Consultant System
- Mastering Discovery Sessions
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