The Marketing Mindset
OBM Institute
Having a “marketing mindset” is an essential skill for the Certified OBM®. This does not mean you need to be a “digital marketing expert”, as these are two very different skills.
In her book, 'Becoming an OBM', Tina Forsyth shares an example of the ‘marketing mindset’ in action…
“An OBM member recently shared a story with me that I think illustrates the marketing mindset beautifully. A couple of years ago, one of her clients moved out of the country.
When they got to their new destination they were unable to get a reliable internet connection for almost 4 months, which meant that her client had no way to log in and manage their already successful online business.
So what did the OBM do? She did what any Certified OBM® is trained to do - she stepped in and took over the reins, making sure that her client’s business continued to run while they were unavailable.
So what did the OBM do? She did what any Certified OBM® is trained to do - she stepped in and took over the reins, making sure that her client’s business continued to run while they were unavailable.
When her client was able to finally get online, everything was still running smoothly, and their business continues to grow to this day.
In her own words she said “I treat my client’s business as my own - I care whether or not there is a sale that day, whether or not customers are happy. I don’t just ‘do the tasks’ assigned to me, I’m always considering the big picture of their business and how I can help in ways that are beyond what is asked of me.”
This is really the heart of what the marketing mindset is all about.
OBMI (Online Business Management Institute) delivers cutting-edge training and expert mentorship to help professionals excel in modern business management practices.
OBM Institute is an Accredited Training Partner with the International Association of Online Business Managers .
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OBM Insiders Pro
Live Workshop Series
- The Art of Networking Authentically
- Networking for Clients
- Build Your List Workshop
- Build a Content Marketing Plan
- Marketing in Tough Times
- OBM Agency Roadmap
- OBM Ambassador
- Multiple Streams of Income
- Data Dashboard & Metrics
Resource Library
- Revenue Roadmap
- Facebook Ads Program
- Client Acquisition System
- The OBM Consultant System
- Mastering Discovery Sessions
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Program Syllabus
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Master Essential Marketing Management Skills
Our program equips you with practical marketing management skills to drive business growth.
In these nine modules, you'll learn:
In these nine modules, you'll learn:
- Core Concepts: Master the basics of marketing management.
- Essential Tools: Use key tools to handle marketing tasks efficiently.
- Actionable Strategies: Create marketing plans that boost business growth.
- Smooth Implementation: Execute strategies to achieve your goals.
- Measurement and Refinement: Track results and adjust for optimal performance.
- Scalable Solutions: Develop marketing plans that evolve with the business.
- Integration: Align marketing efforts with overall business operations.
- Problem Solving: Identify and resolve issues before they impact success.
- Clear Reporting: Demonstrate the value and impact of your work to clients.
Plus, you'll learn how to:
- Attract New Clients: Find and engage clients who need these services.
- Upsell Enhanced Services: Expand your offerings to existing clients.
- Manage Client ROI: Deliver and manage the return on investment for your clients effectively.
By the end, you'll be ready to deliver impactful marketing management that drives growth, attracts new opportunities, and adds real value to your clients, making you a key partner in their success.
Ten Live Sessions for Real-Time Learning and Support
Join us for 10 engaging live sessions designed to provide hands-on experience and real-time feedback.
These sessions offer a unique opportunity to:
These sessions offer a unique opportunity to:
- Learn Live with Peers: Gain practical insights and skills while collaborating with others who share your goals.
- Receive Expert Guidance: Get direct support and answers to your questions from industry professionals.
- Engage and Collaborate: Connect with fellow participants, share experiences, and build a network of like-minded professionals.
- Apply What You’ve Learned: Receive immediate feedback to ensure you’re effectively implementing new skills and strategies.
Apply Your Skills
with Hands-On Project
Engage in practical projects that let you apply what you've learned in real-world situations. This hands-on experience helps you:
- Build Confidence: Feel more assured in your abilities by working on actual tasks.
- Solidify Your Knowledge: Deepen your understanding by applying concepts directly.
- Showcase Your Skills: Demonstrate what you can do and prepare to deliver great results for clients.
- Refine Your Approach: Fine-tune your strategies and develop a clear, effective method for marketing management.
These projects are designed to reinforce your learning and boost your confidence, setting you up for success in your role.
Ready-to-Use Resources and Tools
During the program, you’ll gain access to a comprehensive set of resources and templates.
These practical tools will help you streamline your marketing tasks and boost efficiency, allowing you to achieve better results.
You can use them for your clients and your own business, making it easy to apply what you’ve learned without starting from scratch.
These practical tools will help you streamline your marketing tasks and boost efficiency, allowing you to achieve better results.
You can use them for your clients and your own business, making it easy to apply what you’ve learned without starting from scratch.
Recordings of All Live Sessions
Enjoy on-demand access to recordings of all live sessions, allowing you to revisit key topics at your own pace.
Whether you missed a session or want to review essential content, these recordings provide a flexible, hybrid learning experience to reinforce your understanding and application of marketing management skills.
Whether you missed a session or want to review essential content, these recordings provide a flexible, hybrid learning experience to reinforce your understanding and application of marketing management skills.
Limited Time Bonus: Become a Founding Member of OBM Insiders!
When you sign up for Marketing Management, you’ll get four months of access to OBM Insiders and become a Founding Member!
As a Founder, You’ll Get:
- Weekly Hot Seat Coaching Sessions: Plug into weekly group coaching sessions where you can get clear on your next steps, overcome obstacles, and stay focused on your goals.
- Supportive Community: Connect with like-minded professionals for support and networking.
- Exclusive Courses: Access a range of courses to boost your skills and business growth.
Additional Perks:
- Early Access: Be the first to try new programs (at no extra cost), like Boutique Agency in December this year.
- Discounts on Tools: Save on essential software and resources.
- Low Renewal Fees: Get special rates for continued access and support.
This is your last chance to join as a Founder and enjoy these benefits. Access runs from September to December 2024. Act now before the Founders Group closes or fills up!
Limited Time Bonus: Immediate Access to 4 Months of Weekly Hot Seat Coaching
Start benefiting right away from four months of weekly hot seat coaching sessions. These live events offer you a chance to get clear on your next steps, tackle any obstacles, and stay focused on achieving your goals. Connect with experts and fellow members to get personalized advice and ongoing support throughout your journey.
Limited Time Bonus: Immediate Access to On-Demand Video Trainings
Get instant access to on-demand video trainings on the latest industry trends and hot topics.
Get Instant Access to:
Revenue Roadmap: Create a customized business growth plan that outlines exactly what you need to do to grow and scale your business.
Essential Business Networking Skills: Develop the interpersonal skills and confidence to build valuable professional relationships.
List Building Lead Magnets: A step-by-step process for attracting new clients on autopilot through planning, creating, and marketing your ideal lead magnet.
Mastering Discovery Sessions: How to Use Strategy Sessions to Sell Without Being Salesy
The Art of Selling Authentically: Learn how to use your OBM skills to compete and flourish in the competitive consulting field.
OBM Consultant: Learn how to use your OBM skills to compete and flourish in the competitive consulting field.
Client Acquisition System Workshop: Maximize your profits with a full funnel of offers. Click to access.
Access Upcoming Courses as They’re Released:
Get Instant Access to:
Revenue Roadmap: Create a customized business growth plan that outlines exactly what you need to do to grow and scale your business.
Essential Business Networking Skills: Develop the interpersonal skills and confidence to build valuable professional relationships.
List Building Lead Magnets: A step-by-step process for attracting new clients on autopilot through planning, creating, and marketing your ideal lead magnet.
Mastering Discovery Sessions: How to Use Strategy Sessions to Sell Without Being Salesy
The Art of Selling Authentically: Learn how to use your OBM skills to compete and flourish in the competitive consulting field.
OBM Consultant: Learn how to use your OBM skills to compete and flourish in the competitive consulting field.
Client Acquisition System Workshop: Maximize your profits with a full funnel of offers. Click to access.
Access Upcoming Courses as They’re Released:
With four more courses scheduled for release this year, you’ll have timely access to new content and training exactly when you need it. Stay current and continuously enhance your skills with our evolving course offerings.
Limited Time Bonus: Immediate Access to a Community of Like-Minded Go-Getters
Join our newly launched community space for proactive professionals and ambitious entrepreneurs. Connect, collaborate, and grow with peers who share your drive and passion.
Roundtable
Mastermind Sessions
Join three bi-monthly roundtable discussions with a group of like-minded mastermind peers. These sessions will give you valuable insights, advanced strategies, and helpful feedback, while encouraging collaboration to help you grow and improve your leadership skills. Strengthen your influence, build your network, and achieve greater success with the support of this group.
Private Coaching
If you’re feeling overwhelmed with information and need focused direction and accountability to make real progress, this experience is for you
For six months, you’ll benefit from personalized 1:1 coaching, with 2x/month private sessions plus unlimited access to real-time guidance via a Voxer-style app, ensuring you stay on track with continuous support whenever you need it.
Direct Feedback on
Marketing Assets
Receive six months of personalized feedback and guidance on all your marketing assets.
Sales Call Reviews & Feedback
Benefit from up to 6 personalized feedback on recorded sales calls to enhance your sales strategy.
Exclusive Access to Unannounced New Releases
Stay ahead of the curve with early access to new programs, available exclusively to Leadership Circle Members.
The Coaching Pod Framework
Experienced management and operations professionals are perfectly positioned to lead successful group coaching programs. We teach you how to position your services, develop a results-driven curriculum, and attract the right clients to form your coaching pod. By leveraging your leadership expertise and operational know-how, you’ll create a powerful group coaching experience that delivers value, fosters collaboration, and accelerates growth for your clients—all while scaling your own business.
Crafting Your Signature System Presentation
Crafting Your Signature System Presentation
Create a concise, impactful presentation that showcases your signature system and positions you as an expert in your field. In this process, you'll develop a clear, engaging narrative that outlines the key components of your system, communicates its value, and highlights the benefits for your audience. Perfect for delivering at Chambers of Commerce, Lunch & Learns, and networking events, this presentation will help you confidently explain your approach, engage potential clients, and establish your authority in any setting.
Promotions Package
Early Bonus for the First 10 Only:
Recorded Podcast Feature in 2025:
Showcase your expertise in a podcast interview to reach a wider audience.
Live Video Interview in 2025:
Participate in a live video interview for promotional use, amplifying your visibility.
Inclusion in Articles in 2025:
Gain exposure by being featured in relevant articles, boosting your authority and market presence.
Virtual Live Event in 2025:
Complimentary access to the OBMI virtual live event, with an option to attend in person (travel and accommodation costs not included).
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