Every business needs two types of people – an Expander and a Container.
The Container is the person who plugs into the vision and brings the "how" to the table. The Container lives in the now and brings a strong understanding of what it will require to bring the ideas/vision that the Expander has to life. ← This is exactly what a Certified OBM® does.
She was sharing how her role as an 'expander' was balanced out by a key member of her team working as a 'container'.
All of her big ideas would be run through the filter of this woman on her team, who would guide decisions around what they would (and wouldn't!) move forward on.
Even though Barbara is the face of her companies, she attributed much of her success to how the two of them worked together.
For a business to truly thrive the Expander and the Container need to work hand in hand.
1) The water and
The entrepreneur (Expander) wakes up one day with a brilliant idea for a new program. They hop on a call with their OBM (Container) and say "Guess what? I just had this awesome idea... I want to do X and I’m thinking we launch it next month, this is going to rock the world!"
OBM Insiders Pro
Live Workshop Series
- The Art of Networking Authentically
- Networking for Clients
- Build Your List Workshop
- Build a Content Marketing Plan
- Marketing in Tough Times
- OBM Agency Roadmap
- OBM Ambassador
- Multiple Streams of Income
- Data Dashboard & Metrics
- Revenue Roadmap
- Facebook Ads Program
- Client Acquisition System
- The OBM Consultant System
- Mastering Discovery Sessions
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