Get Ready for a Professional Upgrade

Get Ready for a Professional Upgrade

Become an Expert in Online Business Management

Become a Expert in Online 
Business Management

Gain the skills, confidence, and certification needed to excel in today’s fast-paced, digital-first world. As a Certified Online Business Manager®, you’ll be at the forefront of helping businesses streamline operations, manage teams, and ensure sustainable growth.

Gain the skills, confidence, and certification needed to excel in today’s fast-paced, digital-first world. As a Certified Online Business Manager® (Certified OBM®), you’ll be at the forefront of helping businesses streamline operations, manage teams, and ensure sustainable growth.

Desk with orange chair, open laptop, and coffee cup, representing the future of business operations.

Embracing the future of business

Embracing the future of business

Desk with orange chair, open laptop, and coffee cup, representing the future of business operations.
Business today is evolving at a rapid pace. To stay competitive, companies of all sizes must adapt to new ways of working. Now, more than ever, streamlining operations, managing teams efficiently, and delivering faster results are essential to keeping up with the demands of modern markets.

This shift affects nearly every industry. Those that embrace change will find new opportunities, while those that don’t will face growing challenges.

The solution to modern challenges

The solution to modern challenges

As the backbone of modern businesses, OBMs turn chaos into order, ensuring everything runs smoothly. They help small businesses and entrepreneurs plan strategically, manage operations, and lead teams to reach their goals.

OBMs take charge of business operations, freeing owners to focus on strategic growth. As skilled problem-solvers and organizers, OBMs drive growth, boost productivity, and help businesses stay competitive in today’s fast-changing landscape.
Woman sitting at desk working on laptop with coffee cup, illustrating the OBM career path.
Table with pad of paper and orange pen

Is this role right for you?

Is this role right for you?

Desk with orange chair, open laptop, and coffee cup, representing the future of business operations.
You’re someone who naturally organizes chaos and loves creating order out of big ideas. Your mind instinctively breaks down complex projects into manageable steps, and you take pride in seeing things through to completion.

You thrive behind the scenes, making sure everything runs smoothly while helping others bring their visions to life. As someone who values teamwork, you enjoy solving problems, streamlining processes, and driving results that make a real impact. These qualities are key to succeeding in the OBM role, where leadership behind the scenes can have a profound impact on a business’s success. 

Your Path to Becoming a Certified OBM®

Your Path to Becoming a Certified OBM®

Our program provides you with everything you need to become a sought-after OBM: hands-on experience, expert mentorship, and a proven system to manage teams, streamline operations, and drive business growth.

Our program provides you with everything you need to become a sought-after OBM: hands-on experience, expert mentorship, and a proven system to manage teams, streamline operations, and drive business growth.

Becoming a Certified OBM® equips you with in-demand skills that apply across a wide range of industries. Our comprehensive training goes beyond theory, allowing you to practice your skills through hands-on projects, so you’re fully prepared for the challenges of the OBM role from day one.

With personalized mentorship and practical support, you'll gain the confidence and guidance needed to succeed. Our program also provides focused preparation for Certification Week with the International Association of Online Business Managers (IAOBM)—the most trusted credential for OBMs. Start your journey today, and become the go-to OBM businesses rely on.

Becoming a Certified OBM® equips you with high-demand skills that span across various industries. With our comprehensive training, you’ll not only learn the theory but also apply your skills through real-world projects, ensuring you're prepared for the challenges of the OBM role from day one.

Personalized mentorship and hands-on support give you the confidence and guidance to succeed, and our program uniquely prepares you for Certification Week through the International Association of Online Business Managers (IAOBM)—the most trusted credential in the industry. Start your journey now, and become the go-to OBM businesses need.

Foundations of OBM Excellence

The Four Pillars of OBM Success

The Four Pillars of OBM Success

Master these four pillars to set yourself apart as an expert OBM, delivering real, measurable results for your clients.

Master these four pillars to set yourself apart as an expert OBM, delivering real, measurable results for your clients.

Planning

Translate big-picture goals into actionable plans.

People

Lead and manage teams to ensure alignment and productivity.

Processes

Create scalable, automated systems that drive efficiency and support growth.

Progress

Track business performance and adjust strategies to meet goals.

Mastering these four areas will set you apart as an expert OBM capable of delivering real, measurable results for your clients:

Program Benefits 

Program Benefits 

Our program equips you with the skills, tools, and support you need to thrive as an Online Business Manager (OBM). With a blend of self-paced learning, hands-on projects, and personalized mentorship, you’ll gain the confidence and expertise to succeed in the fast-paced world of business management.

Our program equips you with the skills, tools, and support you need to thrive as an Online Business Manager (OBM). With a blend of self-paced learning, hands-on projects, and personalized mentorship, you’ll gain the confidence and expertise to succeed in the fast-paced world of business management.

Two OBMs learning

DEVELOP YOUR EXPERTISE AT YOUR OWN PACE

Master your skills at your own pace with a learning plan tailored to your goals. Regular check-ins and 1:1 guidance keep you on track and motivated—so you enjoy the flexibility of self-paced learning without ever feeling isolated or unsupported.

Two OBMs learning

GAIN CONFIDENCE THROUGH REAL-WORLD PRACTICE

Develop practical skills by tackling simulated client projects that reflect real business challenges. This hands-on approach, combined with personalized feedback from instructors, boosts your confidence and expertise in a low-pressure, supportive environment.

Women sitting at table with laptops

ACCELERATE YOUR GROWTH WITH LIVE INTERACTIVE SESSIONS

Join live sessions twice a week, with flexible day and evening options. Engage in live discussions, ask questions, and receive real-time feedback from both instructors and peers. These sessions focus on key skills, client acquisition, leadership, and business strategies to advance your career.
Two OBMs learning

GAIN TAILORED SUPPORT WITH PERSONALIZED MENTORSHIP

No matter where you are in your journey—whether developing new skills or scaling your business—our 1:1 mentorship gives you the support you need. From mastering skills to client acquisition or scaling your business, bring any challenge to these sessions and receive guidance to keep you moving forward.

Group of women working at table

STREAMLINE YOUR WORK WITH READY-MADE TOOLS

Save time and streamline your workflow with ready-to-use tools, templates, and workflows that support both your business and client projects. These trusted resources allow you to focus on growth and delivering results, without wasting time creating processes from scratch.

Two OBMs learning

STAND OUT WITH EXCLUSIVE ADVANCED TRAINING

Offered exclusively by the OBM Institute, this optional post-certification education in leadership and high-value service offerings equips you to stand out as an OBM. Gain the skills to make a lasting impression and deliver even greater results for your clients.
Two OBMs learning

LAUNCH OR ADVANCE YOUR CAREER WITH CONFIDENCE

Whether starting your own business or advancing in your current career, our Business Launch Bootcamp and Career Advancement Support provide step-by-step guidance. With proven strategies and practical insights, you’ll be ready to confidently launch your business or position yourself for promotions.

Group of women working at table

EARN THE INDUSTRY'S GOLD STANDARD IN CREDENTIALS

Earn the Certified OBM® credential through the International Association of Online Business Managers (IAOBM), the most trusted and widely recognized certification in the industry. Achieving this designation opens doors to new career and business opportunities, setting you apart as a proven expert in online business management.

Women sitting at table with laptops

STAY SUPPORTED AND CONNECTED LONG AFTER CERTIFICATION

Your support doesn’t end with the program. With a one-year membership in the International Association of Online Business Managers (IAOBM), you’ll gain access to exclusive resources, live workshops, continued education, and a vibrant community of Certified OBMs, ensuring long-term success and support in your OBM career.

Take the Next Step

Don’t wait to take control of your future. Follow these simple steps to get started on your journey to becoming a Certified OBM®: Schedule a time to speak with our team, complete a brief form, meet with us to explore how the program fits your goals, and decide if you’re ready to enroll and get started.

FAQ

Frequently Asked Questions

What industries can I work in as a Certified OBM®?

Graduates of our program have successfully applied their expertise across a variety of industries, both online and offline. Your skills in operations, project management, and leadership are highly adaptable, creating opportunities in sectors such as digital businesses, professional services, creative industries, health and wellness, and more.

In today’s digital-first world, nearly every business operates online in some capacity. This creates a high demand for professionals like you, capable of optimizing systems, managing projects, and driving growth. With these versatile skills, you’ll have the freedom to work with clients who inspire you and align with your values.

Who is this program for?


This program is perfect for:

  • Experienced managers in operations or administration looking to advance their career by gaining modern skills and stepping into more strategic roles.
  • Virtual assistants or freelancers ready to take on more responsibility and leadership in business management.
  • Entrepreneurs looking to sharpen operational skills and scale their business with streamlined systems.
  • Corporate professionals transitioning into flexible, remote work or launching their own business.

Can I balance the program with a full-time job?

Yes! The program is designed for flexibility. You can study at your own pace, making it ideal for those with full-time jobs or other commitments. We offer personalized support and accountability check-ins to ensure you stay on track, even with a busy schedule.

How long does it take to complete?

The program is self-paced, with most students completing it in 3–4 months. You’ll have full access to live coaching, mentorship, and support for six months, even if you complete the course early. Additionally, you’ll receive ongoing access to all program content and updates, ensuring you stay up-to-date with the latest tools and strategies as your career grows.

What’s the difference between the Pro Plan and Fast Track Plan?

Both the Pro Plan and Fast Track Plan offer the same comprehensive skills-building, project reviews, and unlimited support. The key difference is what happens after you’ve developed your OBM skills. In the Pro Plan, you’ll create your own marketing assets using our templates and group coaching sessions for guidance. In the Fast Track Plan, through our Visionary Business Program, we handle the creation of your marketing assets for you, providing a customized strategy and fast-tracking your business launch.

How do I earn the Certified OBM® credential?

Certification is awarded through Certification Week, hosted by the International Association of Online Business Managers (IAOBM). You’ll demonstrate your skills in real-world scenarios, managing teams and projects efficiently. Upon passing the exam, you’ll earn the Certified OBM® designation.

Can I still earn the certification if I don't want to start my own business?

Absolutely! While the program includes a robust business launch component, many students have used the skills and certification to advance their careers without starting a business. Whether you're aiming for higher-level operational roles or seeking to take on more strategic responsibilities in your current position, the program equips you with versatile skills that are highly valuable across various career paths.

Is certification necessary to succeed in online business management?

No, certification isn’t required to work in online business management or operations. However, earning the Certified OBM® designation is a valuable mark of professionalism and commitment. It’s awarded through rigorous training and a final evaluation by a committee from the International Association of Online Business Managers (IAOBM), led by the founder of the OBM profession.

This credential not only builds credibility and trust with clients and employers but also connects you to an exclusive professional network with ongoing support, events, and continuing education. Being part of this community ensures you’re always growing and evolving in your career.

Our program includes the full Certified OBM® curriculum, providing you with top-notch training and the industry’s most respected credential—all in one place.

Meet Your Certified OBM Success Team

Meet Your Certified OBM Success Team

The OBM Institute is a leading professional training academy and an Accredited Training Partner of the International Association of Online Business Managers.
Partnering with the IAOBM, OBMI offers the official training program that leads to the Certified OBM® designation—the most trusted credential for Online Business Managers. Since its founding, OBMI has helped nearly 500 professionals develop the skills needed to succeed as Online Business Managers. Our training emphasizes real-world application, personalized mentorship, and proven client acquisition strategies, empowering OBMs to advance their careers or grow their businesses.

The Online Business Manager (OBM) profession was formally established in 2008 when Tina Forsyth coined the term and introduced the first Certified OBM® program. To ensure high standards and support the growing demand for skilled OBMs, the International Association of Online Business Managers (IAOBM) was created to oversee certification and promote the profession across industries.

Today, the Certified OBM® credential is recognized globally as the most trusted and respected certification for Online Business Managers. The IAOBM continues to set the benchmark for excellence, ensuring Certified OBMs uphold the highest standards of professionalism and ethics.

WADE LANGIN

Founder, OBM Institute | Accredited Training Partner, IAOBM 

TINA FORSYTH

Founder, International Association of Online Business Managers (IAOBM)

Take the Next Step

Don’t wait to take control of your future. Follow these simple steps to get started on your journey to becoming a Certified OBM®: Schedule a time to speak with our team, complete a brief form, meet with us to explore how the program fits your goals, and decide if you’re ready to enroll and get started.
"The OBM Institute helped me to shift my mindset, sharpen my skills and build the confidence I needed to take the leap into freelancing."

~Michele B. - Certified OBM®