Become a Certified OBM®

Be the Game Changer Modern Businesses Need

In today’s digital world, small business owners are actively seeking the services of specially trained professionals who can drive strategic growth and operational efficiency.

As a Certified Online Business Manager®, you are the strategic partner they need, expertly navigating planning, projects, people, processes, and leveraging modern technology and tools to achieve established objectives.

A Certified OBM® makes sure that the right things get done, at the right time, in the right way and by the right people.

Being an OBM is also about freeing up your clients so that they can focus their time and energy on the things that only THEY can do in their business. Most business owners look to hire an Online Business Manager (OBM) when they simply cannot grow their business anymore being the only one in charge. In order for them to take their business to the next level they need to pull themselves out of the day-to-day management activities and let someone else take the lead. ← That’s where the Certified OBM® steps in.


The Official Certified
Online Business Manager® Training 

The Official Certified OBM®
Training Program

Certified Online Business Managers® are revolutionizing digital business management. Our rigorous training and globally recognized certification empowers you to turn chaos into order and potential into profit for modern businesses.
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MODULE ONE online business trends & models

Unlock the Secrets of Successful Online Businesses

Module 1 is a deep look at the world today and why Online Business Managers are in more demand than ever. Despite the many challenges that our world has faced since early 2020, online businesses have been flourishing and are requiring a higher level of support. Likewise, as more traditional 'offline' businesses are forced to come online and work remotely their need to hire online expertise has skyrocketed.

Become the In-Demand OBM that Every Business Owner Needs and Wants

The #1 thing that a business owner is looking for when they hire an OBM is leadership. They want someone to take charge, plug into the bigger picture of the business and turn goals into plans. And then to lead the team on execution of the plan so that goals become reality. Developing your leadership skills and really owning your role is the key to becoming the rockstar OBM that business owners want to hire (and will never want to let go!)

Transform Vision into Reality with Strategic Planning

Planning answers 2 simple questions: Where are we going? And how are we going to get there? You are the keeper of the plan - taking your client's bigger picture goals and helping to lay out and prioritize actionable plans. Many businesses are 'flying by the seat of their pants' before they bring an OBM on board, and are hungry for the focus of a solid, strategic plan.

Master the Art of Online Team Management

As the OBM you are in charge of the team - from finding and hiring the right people through to daily management and support of the team. The lessons in this module will teach you how to structure an online team, where to find the best people, how to hire and effectively lead to get the most from your team members.

Optimize Operations with Effective Process Management

Today's growing businesses know that processes are necessary for sustainable success - and they know they need help to create them! The lessons in this module will teach you how to centralize, effectively create systems, document processes, and how to create an SOP (Standard Operating Procedures) guide for online businesses.

Achieve Established Goals with Precision and Efficiency

It's one thing to create a plan - it's another thing to execute on that plan! As the OBM you are working with your client and the team to ensure that 'stuff is getting done' and progress is being made towards established goals. You are also keeping an eye on metrics and the key numbers that reflect where things are on track (and where they might be off track.)

Master Client Onboarding for Long-Term Success

As we lovingly like to say, the first 90 days with a new client will make or break you. When you come with a solid plan for the first 90 days and are ready to lead, you will hit the ground running and have a client who never wants to let you go. Likewise, if you flounder during the first 90 days you may find yourself run ragged and risk losing the client you worked so hard to get.

Design and Build Your Ideal OBM Business

Now that you've got the OBM skillset under your belt it's time to build the business of your dreams! In this module we turn the tables and talk about YOU - what kind of business do you want to build? What do you want to offer? Who are your ideal clients and where do you find them? 

Comprehensive Online Business Management Training

Achieve practical mastery in Online Business Management through our comprehensive curriculum. Covering essential skills, advanced strategies, and real-world applications, our training prepares you for success in diverse business contexts.

Online Business Foundations

Learn the essential principles and practices of successful online businesses.

Leadership in Online Business Management

Confidently lead and navigate the unique challenges of online business management

Strategic Planning & Implementation

Learn how to plan strategically and implement effectively for successful business outcomes.

Establishing Operational Excellence

Learn to guide a business from start to finish, turning chaos into streamlined operations with a structured process.

Communication Strategies

Master the art of effective communication for remote teams and stakeholders.

Client Relations and Management

Develop skills in managing client relationships and stakeholder interactions in the online business context.

Technology & Automation Tools

Navigate the vast landscape of technology and automation tools to streamline and enhance online business operations.

Project Planning & Management

Learn to master the art of seamless project execution, from initial planning to successful completion. 

Launch Planning & Management

Learn how to plan and execute successful product launches that captivate audiences and drive success

Team Development & Management

Discover how to assess business needs and skillfully hire, train, and manage on-site, remote, or outsourced teams.

Systems & Process Optimization

Learn to develop and optimize operational systems and processes for peak efficiency and effectiveness.

Metrics & Data Management

Learn the skillful management, and optimization of metrics for optimal business performance.

Day-to-Day Management for Continuous Progress

Explore strategies for managing the day to day of the business and progress tracking to keep your business on the path to success.

Audits, Assessments & Templates

Explore the power of strategic audits, assessments, and templates for streamlined and efficient business processes.


We Do Things Differently

Our students' success rests on four foundational pillars, each crafted to equip you with the tools and support necessary to excel in online business management. With over 400 graduates and 15 years of expertise, we've refined our approach to ensure excellent student outcomes. Renowned as the 'Ivy League Experience' in online business management training, we set the industry standard for excellence.

Achieve Mastery in Online Business Management at Your Own Pace

Immerse yourself in essential topics curated for success as a top-tier online business management professional. Developed by the International Association of Online Business Managers, this program sets the industry standard.

Refine Your Skills with Practical Projects and Expert Feedback

Elevate your skills with hands-on projects that bridge theory and practice. Receive personalized feedback and invaluable insights to refine your abilities. This is where real learning happens, ensuring you're equipped for real-world situations.

Personalized Mentorship for Accelerated Success and Customized Outcomes

Accelerate your success with our exclusive 1:1 mentorship program. Enjoy 12 personalized sessions tailored to your unique needs and goals, blending world-class curriculum with private coaching. Unlike group settings, our approach ensures the depth and attention of personalized education.

Learn directly from the OBM Institute founders and leverage their 15 years of direct experience in Online Business Management. Plus, after Certification Week, enjoy an additional 6 private Business Development sessions for ongoing world-class support as you build your business.

Acquire the Industry's Gold Standard Credential from the Pioneers of Online Business Management

Earn your prestigious certification from the original authority in online business management. Founded 15 years ago, the International Association of Online Business Managers (IAOBM) coined the term 'Online Business Manager' and established the profession.

As accredited trainers with the IAOBM, our rigorous training prepares you for a challenging exam, ensuring your certification is a testament to your skills. In an era where anyone can claim expertise, more business owners seek the official IAOBM certification for its credibility and trustworthiness. 


OBM Institute is an Accredited Training Partner with the International Association of Online Business Managers (IAOBM).

The OBM Institute (OBMI) delivers a proven and complete step-by-step system for developing excellence in business management while growing a lucrative OBM business that provides freedom, flexibility and more time for the things that matter most.

The OBMI team consists of Certified OBM® Trainers, Certified Digital Marketers, and seasoned Business Coaches, ensuring each student has access to the right training, mentorship and resources to master the OBM skillset and launch a successful business you love, on your terms.

Upon completion of the the Certified OBM® training program, trainees are qualified to attend Certification Week through the IAOBM. Once a trainee has successfully completed Certification Week they officially achieve the designation of Certified Online Business Manager® and are welcomed into the association and community.

Certified OBM® and Certified Online Business Manager® are registered and/or pending trademarks of the International Association of Online Business Managers (IAOBM) in the U.S. and around the world. 

Everything you need to succeed, and more

Achieve excellence in online business management to effectively serve and assist other businesses in their growth journey.

Capstone Collaboration Project

Walk through the client collaboration process in a hands-on experience, arming yourself with vital skills for a successful OBM career.

Prestigious Professional Designation

Participate in IAOBM's Certification Week, a pivotal step towards earning the esteemed Certified OBM® designation.

Extended Professional Association Membership

Experience an extra year of support and networking within the IAOBM professional association, ensuring ongoing growth and success in your OBM journey.

Comprehensive OBM Skills Mastery

Our world-class training empowers you with the knowledge and capabilities for exceptional performance, professional credibility, and confidence.

Engaging Weekly Group Sessions

Participate in interactive sessions that foster real-time discussions, address questions, and deepen your understanding of key concepts.

Expert-Reviewed Practical Projects

Gain practical experience through hands-on projects, receiving expert feedback to refine your skills and elevate your client offerings.


The Extras

Career Accelerator

Launch your OBM business, secure clients, or get that promotion using our  proven step-by-step roadmaps and personalized coaching support. Our bonus modules include extra training and ready-made resources, all tailored to your unique career path and goals.

Client Kickstarters

Effortlessly kickstart your client engagements with our ready-made solutions. Save time and seamlessly integrate proven packages into your online business management services—from client onboarding to streamlined operations.

Extended Professional Association Membership

Experience an extra year of support and networking within the IAOBM professional association, ensuring ongoing growth and success in your OBM journey.


Secure Your Seat Today

Start your journey today with our self-paced private mentorship.

With over 400 graduates, we've cracked the code on results. We offer a hybrid on-demand learning experience with private mentorship and milestone sessions, personalized instructor feedback on all of your projects, accountability, done for you business assets, and access to weekly group coaching sessions. Our unique learning structure empowers you to succeed, on your terms.

  • The Official IAOBM Skills Training Modules
  • Ten Projects with Instructor Feedback
  • Capstone Project with Instructor Feedback
  • Twelve Private Mentorship Sessions

  • Six Additional Private Business Coaching Sessions
  • Weekly Group Labs for Collaborative Learning
  •  Industry Resources and Toolkit

  •  Lifetime Access to Program Materials 
  • Exclusive OBM Institute Bonuses
  • IAOBM Certification Week Fees Included
  • Additional One-Year IAOBM Membership
  • Community Hub
  • Immediate Access to Materials (Start learning today!)

Frequently Asked Questions

  How does enrollment work?
Enrollment is by interview only. Upon scheduling a call, you'll meet with a trainer to discuss your goals, challenges, and how our program can benefit you. If it's a match, you will be provided a link to enroll. 
  When does the program start?
Our program is designed to work with you and your schedule. The program start date depends on if you would like to join our Self-Paced experience or our Cohort experience. 
  What makes this program different from the others?
With over 350 graduates, our approach empowers students to excel in online business management. We blend theory, hands-on experience, and real-world application to build your competence and confidence. We provide unlimited hands on support, weekly integration sessions and our popular weekly group coaching sessions. 

Additionally, our trainers are accredited with the International Association of Online Business Managers (IAOBM), and upon successful completion of the program and the IAOBMs Certification Week, you will earn the official 'Certified OBM®' designation.
  What if I have more questions?
Please reach out to use at or schedule an appointment HERE.

What our students say about us


"The education and support from team OBMI are truly bar none. I often asked what the catch was - their support and guidance was endless. I believe I would have given up without their support. And I even got my first client half way through the program and I then signed Lyft corporate soon after."

Michelle R.

"I highly recommend OBMI to anyone who wants to refine their online business management skills. The OBMI team members are professional, thorough, and supportive. Definitely a life-changing experience and program."

Julia G.

"I looked at several options for OBM certification/accreditation. I was torn between two programs initially, but I am very glad that I selected OBMI. The trainers are knowledgeable, thoughtful, patient, and encouraging. I always felt they were dedicated to my success. Great mentors."

Blair P.

"My experience has been amazing. The coaching has honestly blown me away - it's been everything I could've hoped for and more. Feeling incredibly supported and that I've got an amazing safety net that's rooting for my success."

Darcelle R.

"The OBMI trainers and coaches have been so valuable to my experience! They are fantastic. They take you through a process that is extremely thoughtful, and truly helps you retain the information shared. Loved the process!"


"This training and team are exceptional. The trainers are incredible and having the added elements of the business as well as the mindset coaching made this training excellent. I felt very supported during this process in every way. This allowed me to feel ready for Certification week as well as embarking on this new career."
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The OBMI training was very logical and thorough. As I dove into the modules and participated in the live class interactive calls, I greatly appreciated having a clear roadmap with step-by-step instructions, so I wasn't having to build an entirely new business model - the foundation was set up for me! I also felt incredibly supported with the additional skills and business coaching calls. OBMI has the training, experience & background to address all the common questions & concerns, which makes them an incredibly valuable resource as I launch my business. 


From my first phone call with the OBM team to post-certification, I've been so impressed, educated, guided and mentored by the best-of-the-best. They've been responsive, helpful and encouraging throughout the entire process and I know I'm walking into my new venture as prepared as I could possibly be due to them. As someone who is typically a skeptic, I encourage you to place your trust in the hands of the OBMI team, be a sponge and absorb everything you possibly can.


The program has really exceeded my expectations and I loved every aspect of it. The practical projects are an exceptional way to apply what you learn during the program and the personalized feedback is so valuable and helpful for the learning process. The support from the team has been incredible since day one! The coaches are extremely knowledgeable, and dedicated - it's a real pleasure to be taught by them! 


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The team at OBMI was fantastic to work with. They truly cared about our success, offered helpful feedback, and were available to help us in our journey. If anyone is considering becoming a certified OBM, I would send them directly to OBMI.


Your support was much needed during the course. Thank you for believing in me and giving me grace when I needed it. The thing that stood out to me most was the trainers ability to make sure I took accountability to get through the program. The coaching calls and the emails really helped me to push through.


The OBM Institute is seriously a game-changer. The trainings, exercises, and sessions all ensure that you have many different ways to learn the material and to put it into practice. I feel so prepared to take on clients because of the OBM Institute. Definitely worth the investment!


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The team at OBMI was fantastic to work with. The OBMI team were amazing in providing in-depth feedback and advice throughout the program and after. We were constantly kept informed of calls and encouraged to reach out with questions. There is an abundance of resources for anybody starting and needing some clarity and guidance along their OBM journey. I was able to complete this program feeling confident and better prepared to support my clients.


I have loved walking through my OBM journey with OBMI. The education I received through the training videos and support given through live calls, laser sessions, and email was unparalleled. The OBMI team always went above and beyond to make sure I had what I needed to be successful during certification week and with my clients. I feel confident in my skills and it's because of the OBMI team.


I highly recommend the training program and coaches at OBMI. The individualized feedback and availability helped me through my stuck spots and gave me the confidence to press forward. The trainings and assignments provided direct preparation and learning around exactly what I needed to know for certification week. I have also greatly appreciated the back end coaching provided after certification week. The team at OBMI go above and beyond!


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The content is targeted, relevant and useful. I have loved going through this training with OBMI. Despite having worked in the industry already I found the projects and cert week challenging and rewarding. I have gained so much clarity from the combination of the learning resources and the direct 1:1 time. The support team are amazing. I felt I could reach out about anything- tech, curriculum, clients - and get thoughtful, helpful responses.


I considered this program for a very long time before signing up. I am so glad that I finally took the leap! This program exceeded my expectations; the coaches and support team were all incredible. The course load was rigorous is the best possible way; I felt challenged and fully supported. After becoming certified, I was guided step by step in transitioning my current VA clients into OBM clients. Thank you so much!!


Shar, Wade, and the entire OBMI team were AMAZING! The personalized feedback, regular coaching calls, and laser sessions support in whatever learning style I needed in the moment. The added focus on mindset made huge difference in not only confidently passing certification, but also launching my OBM business. Thank you Team OBMI!


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My experience with Shar, Wade and Hayley during my OBMI training was honestly a truly wonderful experience. They are very supportive, positive, patient and have TONS of valuable and applicable experience to share. After the cert week the additional training with Tina is also very thorough and thoughtful. The program really sets you up for success from beginning to end. Of course you have to be ready to do the work and able to put in the time, but if you are ready to start on a new path, they will prepare you for it!! I have LOVED my journey!!! Thanks OBMI!


OBMI is with you every step of the way in getting your OBM business up and running with clients! You will not go wrong in choosing to work with the OBM Institute team for becoming a Certified OBM as well as the creation, or growth, of your OBM business! I absolutely cannot say enough good things about OBMI! OBMI was instrumental in my ability to transition my clients. I will forever be grateful for their support, guidance, and friendship inmaking my entrepreneurial dreams come to life!


The OBMI was a great resource for providing training to shift from corporate management to supporting small and online businesses. As a retired manager, I had the leadership skills to thrive as an OBM, but I lacked the confidence. OBMI helped me to shift my mindset, sharpen my skills and build the confidence I needed to take the leap into freelancing. I signed my first retainer client the same month that my certification results came back. The coaches at OBMI helped me with talking points, preparation and role playing for meeting with the client. I’m grateful that I made the decision to take the training through OBMI to start my OBM experience!


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It is one of the best course experiences I have had for this price point. Given the quality of the material + support + follow up. I am very likely to refer this program to others.


I really loved the OBM training - I feel more prepared and confident to work with OBM clients and grow my business. I loved the resources, the laser sessions, and the mastery projects that helped to deepen the learning. 


Shar and Wade went above and beyond to provide high-level training. I was able to get my first retainer client during the program. OBMI offers unmatched support in the industry! Thank you OBMI! 


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From Day 1 , the entire team has been incredibly supportive and the content was presented in such a great way that it made learning new skills fun. I was excited about the lessons and even when it seemed like something I had never heard of, I didn’t feel stressed because the training covered it all! When I joined I was just a VA looking to up level to more. Throughout the process I was able to use the skills I learned in each module to support my current clients and let them see how much more I could provide. The experience has been worth every penny! 


I have been in business for more than a decade and I LOVE the work I do. Until recently, I referred to myself as a virtual assistant despite my natural inclination to function more as a partner with my clients. To say that enrolling in this program has been hands down, the best decision I have ever made for my business would be the understatement of the year. It has truly been transformational! In fact, one of my current VA clients hired me as his OBM before I even completed my certification. 


This program is one of the best programs I have ever taken. The support is so valuable, alongside the training materials and templates, which have helped me in my work with my clients from day one. You are not just trained on all the relevant skills that an OBM needs to be successful, but also on the mindset needed to be a leader in your work, and boost the confidence that you can deliver excellent results for your clients. There's no stone left unturned. I'm truly grateful that I made the decision to invest in myself and this program so that I can grow in my role as an OBM, and as a person. Thank you! 


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Shar and Wade are incredible coaches who go above and beyond to support their OBMs as they pursue certification. Their advice and encouragement gave me the confidence I needed to take the plunge into business ownership. While so many journeys in life must be taken alone, it was refreshing to know I had experienced and caring guides by my side on this one!  Choosing team OBMI was the best decision I could have made and wholeheartedly recommend them to anyone who wants to further develop their professional abilities.  


My experience with OBMI has been incredible. The skills I have learned have given my business the boost it needed. But it wasn't just the skills that made an impact, it was the community and the mindset shift that happened during all our calls and training throughout. I am forever grateful for Shar and Wade for opening up my eyes to the possibilities of this industry and for all their support and guidance along the way. My suggestion to anyone starting this journey or thinking of starting... JUMP ALL IN! I wish I had found this community earlier.  


After spending 3 years in all kinds of training programs and certifications trying to find my true zone of genius, I finally found it in the OBM world. As I started going through the certification program with OBMI I was very impressed with the amount of access I had to the instructors / coaches to get my questions answered with real world experience and examples. They provided great support to build out my business so that I was able to obtain my first part-time client while still working my full-time corporate job. The content is substantial with so many "extra's" that I have everything I need to go out and be successful in this space.


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It is never easy to make a career change, but OBMI made it possible. The OBMI team empowers you to be successful in the OBM program and in building a thriving business after certification by providing you with live group training and unlimited support. This is the dream team and I can't thank them enough for the thorough training and encouragement."


My learning experience with the support of the OBMI team has been incredible. Because of the OBMI team, I am confident that I can succeed. I even brought on my first full time client while in the program. Being a certified OBM brings with it too, the collaborative support of the certified OBM community and access to an enormous treasure trove of resources. Thank you OBMI.


Having 2 young kids, I knew I wouldn’t fit in a classical corporate role anymore. Coming from the corporate world as Project Manager, I have done couple of certifications already, but none of this can be compared with the OBM certification. The support and guidance during the program from the OBMI team is outstanding.


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